Pace
The all-in-one car financing app
Pace is an app concept for an app that allows its users to find and finance a car based on what matters to them. Rather than searching by engine size or make, Pace uses your car usage, such as whether you commute, have a family, or drive long distances.
This campaign will primarily be using social media to communicate to its audience. It will use sponsored stories on Instagram and simple imagery showing the life of people. The images must feel natural and spontaneous, but also be aesthetically pleasing for them to appeal to the audience, to show how pace is made for and run by real people like them. Swiping up will immediately take the user to the appstore/playstore to install the app.
