Audible
No time to read?
For the D&AD Young Blood Award Brief, Audible wanted to focus on ‘leisure upgraders’. Leisure upgraders are time poor and want to make the most use of the spare time they have, additionally, they are eager to learn new skills; this is where Audible offers a solution.
This campaign focuses on the shared interest between Audible and its audience: books. It emphasises that they don’t have the time to read, by showing them long texts about subjects relevant to them, but in places and at times where they are in a hurry, for example in the Tube. The audience is then hit with the endline: No time to read? Listen instead.
