Starling Bank
Worry less with Starling Bank
Staying on top of bookkeeping and accounting is incredibly important for small businesses to stay afloat and therefore causes much anxiety among business owners. This campaign will be focusing on what causes this anxiety for business owners and will show them that with Starling’s business tools they can worry less about their finances.
To talk to their audience, Starling will be using a new brand mascot; the starling bird, after which the brand was named. The bird will be shown in space as this represents Starling’s goal to be a bank of the future.
