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  <url>
    <loc>https://jelmerh.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-22</lastmod>
    <image:image>
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      <image:title>Work - Hey!</image:title>
      <image:caption>I’m Jelmer Heijligers, 26 years old, award-winning creative at Squint/Opera and Journey. More about me Down below you’ll find some of my work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/work/spotify</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1621525304962-C14IX43TV5FCIIE7QPXN/spotify+d%26ad2.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1617012813156-NR1TBNWZ118M7LL26LBY/spotify%2Bsnippets3.jpg</image:loc>
      <image:title>Work - Spotify - In this brief Spotify wanted to make music and podcasts more shareable. The solution is Spotify Snippets; Snippets are 10-second fragments of songs or podcasts that can be used on other social media platforms, such as Messenger or Instagram. The emotional value of music makes Spotify Snippets a worthy competitor of emojis, GIFs, and stickers.</image:title>
      <image:caption>Take a look at the slides below for a more in-depth look. The UI/UX concept of this project has won a D&amp;AD New Blood Award!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1617012845333-3CK9L215CIT9EAKY9XS7/spotify+snippets2.jpg</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242958852-PH17W64AGFVUY7H1BOE8/spotify+slides4.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242960774-ANQPK5WQXGPTZ04GI4LO/spotify+slides5.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1617012849078-MVSXZGMKS0ZV7BJRV6WG/spotify+snippets5.jpg</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242961486-DBTG7R636ZGFOH7SOPGS/spotify+slides7.png</image:loc>
      <image:title>Work - Spotify</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1617012852737-CH7MDQI60SJH5D9XH3WG/spotify+snippets7.jpg</image:loc>
      <image:title>Work - Spotify</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1617012855135-3OYGYRZ83XSY1DUDJID2/spotify+snippets8.jpg</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242856222-VUEDQLN0KCFVKACOJOEC/spotify+slides10.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242864832-T9F6T93I5VRMO64AYY40/spotify+slides11.png</image:loc>
      <image:title>Work - Spotify</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242868175-ZSJQVFM1R2CAJY4CZG1A/spotify+slides12.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242880487-XZBFBCGWNN4WI8XX5RWI/spotify+slides13.png</image:loc>
      <image:title>Work - Spotify</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242871553-1MIJPFM76LK420M93Y65/spotify+slides14.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242876441-6XGCT199UJ7YP6FZAM1C/spotify+slides15.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242880018-B5QE90MPL3P2UB3IXD7G/spotify+slides16.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242885161-PQBNN6K3YB8OE380DCN7/spotify+slides17.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242881942-JT1H9NN312R3SOC8WAF1/spotify+slides18.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620242885266-914CL7F92CP3OLQ9C85G/spotify+slides19.png</image:loc>
      <image:title>Work - Spotify</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/work/ikea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246656988-DC2PHKZL7KLHMKRJK102/vlcsnap-2021-04-11-16h01m38s096.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246499769-A1UANURMFYDDXK06FHYA/IKEA+Nappa+export+3.00_00_00_00.Still001.jpg</image:loc>
      <image:title>Work - IKEA - This campaign emphasises how incredibly important beds are to students, especially in recent times. Because even though most students spend a lot of their time in bed, making their bed a comfortable and personal space often is a second thought.</image:title>
      <image:caption>Down below you’ll see four video ads that I shot together with my friend and UCA film student Ana Tutala who helped me with lighting and camera work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246541381-8X6X52ETMF819V816AA9/ikea+slides2.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246541298-MHWNHASCLFI21K2UVICU/ikea+slides3.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246550192-TYKFIKE3FHD0RW1B2K4Z/ikea+slides4.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246548886-MBLBKC7F9JAU251TM4EE/ikea+slides5.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246558223-RMC06SQA248YE301ZK87/ikea+slides6.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246557389-KY3R284AFVIR4GBLHTKW/ikea+slides7.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246560489-WIA9W9XDMBIIZABBSNH8/ikea+slides8.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246563059-P9GIM6YIRXG5C6F212R2/ikea+slides9.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246565154-VD2D4H9F9SYNPKYJH264/ikea+slides10.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246566473-WIZ7GS6EE70N7E8ZEKGI/ikea+slides11.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246569010-MSGPNTQUWVJE6JD3JURD/ikea+slides12.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246569311-9IMMMOK1VRTR2PI3I29G/ikea+slides13.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246578872-EATY463J4TXPU41GGM6J/ikea+slides14.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246573860-XB5DT5JC8C7AC1AZWI3S/ikea+slides15.png</image:loc>
      <image:title>Work - IKEA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/work/tng</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620246233851-8YGFEGEDM1IUAON6B6FO/outdoor+gallery+concept+1-Current+View.jpeg</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245580625-9KEAIE1PTD2J6B9CDF2K/national+gallery+logoArtboard+1.jpg</image:loc>
      <image:title>Work - The National Gallery - Due to the pandemic The National Gallery has been forced to shut, this campaign focuses on what is still possible, and uses these circumstances as an opportunity to showcase the collection in new, exciting, and safe ways.</image:title>
      <image:caption>The outdoor gallery is a concept where art is displayed outside the museum using high quality prints that are placed in parks, nature reserves, and national trust sites. All these connections have a connection to the art that is being displayed, giving new context to The National Gallery’s collection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245293215-6V44KDR1NIP9V4TNMC5J/The+National+Gallery+Slides2.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245295094-K5UPXZX26TU3E75DLM99/The+National+Gallery+Slides3.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245303887-D10NRXEZKYOD4NSY3LK9/The+National+Gallery+Slides4.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245306770-SJ84SXPK41H3JFTYGZ8S/The+National+Gallery+Slides5.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245315810-P30QZ4563ZQ7DYSPKE8D/The+National+Gallery+Slides6.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245324051-IREGJ31PJH1OHEUQSRPK/The+National+Gallery+Slides7.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245339964-XYUIKWG4K3N7V2346A8D/The+National+Gallery+Slides8.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245347040-TUGG5O3YGMGPXTXT27Y4/The+National+Gallery+Slides9.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245359066-AD8FTDUN9EADQW7LPZJQ/The+National+Gallery+Slides10.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245360151-DPJT6HZEXL9PVNHRG0XR/The+National+Gallery+Slides12.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245374769-AY0X6IT11YVZDMVRVLJM/The+National+Gallery+Slides13.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620245372363-APE85II4WV4ACXHCGDKG/The+National+Gallery+Slides14.png</image:loc>
      <image:title>Work - The National Gallery</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/work/starling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1621184072899-PISN9PYRS0KZPLW7HC6V/Urban+Billboard+Mockup+%231.jpg</image:loc>
      <image:title>Work - Starling Bank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1621184187117-ACGX1SW3OQ9P0UPOSA9K/birdArtboard-1.png</image:loc>
      <image:title>Work - Starling Bank - Staying on top of bookkeeping and accounting is incredibly important for small businesses to stay afloat and therefore causes much anxiety among business owners. This campaign will be focusing on what causes this anxiety for business owners and will show them that with Starling’s business tools they can worry less about their finances.</image:title>
      <image:caption>To talk to their audience, Starling will be using a new brand mascot; the starling bird, after which the brand was named. The bird will be shown in space as this represents Starling’s goal to be a bank of the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1621183963068-NJ6PX17O1809UWTZD52D/Starling+Bank+Slides4.png</image:loc>
      <image:title>Work - Starling Bank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1621183975348-3A2X1SUUW3XHFYW36E04/Starling+Bank+Slides5.png</image:loc>
      <image:title>Work - Starling Bank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1621183970300-7GS0KYIZGDOOJ2HXRRNI/Starling+Bank+Slides7.png</image:loc>
      <image:title>Work - Starling Bank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1621183973438-4ZA7BNGCYB770T3YBC3R/Starling+Bank+Slides8.png</image:loc>
      <image:title>Work - Starling Bank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1621183976940-35X7IDGU3PN3HX3X13ZM/Starling+Bank+Slides9.png</image:loc>
      <image:title>Work - Starling Bank</image:title>
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    <image:image>
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      <image:title>Work - Starling Bank</image:title>
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    <image:image>
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      <image:title>Work - Starling Bank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1621183982831-8PUUH5YYFCQBDR3ZQLW6/Starling+Bank+Slides12.png</image:loc>
      <image:title>Work - Starling Bank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1621183985221-OZCKV25NHSDWG2Y7TQJU/Starling+Bank+Slides13.png</image:loc>
      <image:title>Work - Starling Bank</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Starling Bank</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Starling Bank</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/work/glossier</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247607980-K08JIMNRFGYX4HV5JFJN/sticker-View+1.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247449281-EOW6IU18JS30ZTEKY8CA/yourname.jpg</image:loc>
      <image:title>Work - Glossier - Choosing which skincare products to use is a challenge for many that aren’t familiar with the jargon of the beauty world. With this campaign, Glossier puts an end to that and launches their simple and easy-to-use skincare kit builder; offering users the products perfect for their skin, a discount, and a custom makeup bag with their name printed on it.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247362015-4F7PU9UYRVSAF2Y1VKIS/glossier+slides2.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247363641-5R0KC45CCWJVVVQRTT0O/glossier+slides3.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247368868-X82FZ2VASO07FG3HH1E9/glossier+slides4.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247365614-GFTETYC6OWXBD4J2E4YF/glossier+slides5.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247374901-OV8PTO5I2JKVRICVUW3N/glossier+slides6.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247371546-9JA99A5PXXLV94DVQNO4/glossier+slides7.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247373295-KJRFN27MQTOYIFG0VKGX/glossier+slides8.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247378851-D2K0B0CRDM27FOPMY9DI/glossier+slides9.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247379314-22AIZUDO108BGUXFO8JQ/glossier+slides10.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247382571-VR91FEQ8UOV15VXXOTO6/glossier+slides11.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247383480-IZ2O89Q5H5FJTR5Y74OE/glossier+slides12.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247393576-CT1VPLU44TZZ7EHD1ZID/glossier+slides13.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620247393899-OSL4LOIM0GEDELTVE6CV/glossier+slides14.png</image:loc>
      <image:title>Work - Glossier</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/work/dumbwaystospread</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620917380983-AK0PX6JLZ3LH7ZYNWG7M/nomination.png</image:loc>
      <image:title>Work - Dumb ways to spread</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1617817444169-CARM4V3HIHGG3IAPYK5V/Dumb+Ways+To+Spread2.png</image:loc>
      <image:title>Work - Dumb ways to spread - Dumb ways to spread is a parody of the famous campaign Dumb ways to die. It started as a bit of a joke between me and some other students on my course, but quickly turned into a collaboration between advertising and animation students from the University for the Creative Arts.</image:title>
      <image:caption>Our parody so far has over 100k views and has been featured on the uca website, the drum, ads of the world, famous campaigns, mad over marketing, and even some international media: focus (cz), ReasonWhy (es)! This ad has been nominated for the Chip Shop Awards for: Best vandalism of an existing ad Best use of honesty Best ad which really should run (that hasn’t) Best parody Best covid awareness campaign, ad or experience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/work/audible</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1598552244995-RNMYMTCJJPP39OV2BOMJ/audible+book+poster+london+tube.jpg</image:loc>
      <image:title>Work - Audible</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1598553003191-BC8Q5Y2RXLG5UEX9CPJ2/cover%2Bimage.jpg</image:loc>
      <image:title>Work - Audible - For the D&amp;AD Young Blood Award Brief, Audible wanted to focus on ‘leisure upgraders’. Leisure upgraders are time poor and want to make the most use of the spare time they have, additionally, they are eager to learn new skills; this is where Audible offers a solution. This campaign focuses on the shared interest between Audible and its audience: books. It emphasises that they don’t have the time to read, by showing them long texts about subjects relevant to them, but in places and at times where they are in a hurry, for example in the Tube. The audience is then hit with the endline: No time to read? Listen instead.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1598551504572-JTQ6Z46ZEFLWMOICVWSP/Poster%2BLondon%2BUnderground%2Bduo%2B6.jpg</image:loc>
      <image:title>Work - Audible</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1598551005215-JH2UH8OLDK0IUM0G4MXJ/London_Underground_escalator_advertising_panels.jpg</image:loc>
      <image:title>Work - Audible</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1598552831281-78SOMMIZ07LVX6Z2Y87R/Audible+magazine.png</image:loc>
      <image:title>Work - Audible</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1598551534486-NMOVVXDNVXAVC6MUYUOV/audibleArtboard+1_3.png</image:loc>
      <image:title>Work - Audible</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1598551559542-XSTBU6PAE15N6RA1RZTH/audibleArtboard+1_4.png</image:loc>
      <image:title>Work - Audible</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1598550863693-8GY8MJ5Z8GLTK8Y6L9GF/audibleArtboard+1.png</image:loc>
      <image:title>Work - Audible</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/work/pace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1594221603612-SRZTYF3LM9TU8BL0DAS1/pace+cover.png</image:loc>
      <image:title>Work - Pace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1594223023747-9Y2E25HIDODT3R7LP2D6/pace+logoArtboard+1.png</image:loc>
      <image:title>Work - Pace - Pace is an app concept for an app that allows its users to find and finance a car based on what matters to them. Rather than searching by engine size or make, Pace uses your car usage, such as whether you commute, have a family, or drive long distances.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1594222874425-QZ7UFO9CCZXQV9UPCNWS/pace+social+mediaArtboard+1.png</image:loc>
      <image:title>Work - Pace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1594222856490-9637NX2JPRMQFU1CO3XJ/pace+social+mediaArtboard+1_1.png</image:loc>
      <image:title>Work - Pace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1594222878430-F9DXE5VPZRVUX2C69R9X/london+tube+mockup.jpg</image:loc>
      <image:title>Work - Pace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1594305995473-WXVSWQ46PXY82YBE98PM/pace+appArtboard+1.png</image:loc>
      <image:title>Work - Pace</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/work/headout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1600947931538-A2ERNM0B5UF4MHT2FD6V/headoutArtboard+1_2.png</image:loc>
      <image:title>Work - Headout.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1601497387293-DOS0HNOBTA4VLG8IRB5P/phone_logoArtboard+1%402x-100.jpg</image:loc>
      <image:title>Work - Headout.</image:title>
      <image:caption>Changing behaviour was the main focus of this assignment, in which I worked together with my creative colleague Cassia Hodgson. Headout focuses on the use of phones in social situations, it highlights how many phone users hide behind their phones when they feel uncomfortable, and instead pushes them to ‘headout’. This was combined with a simple and quite humorous visual to make it easily understandable. This visual could be used on social media as well as in merchandise such as phone cases and coasters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1600947963317-TV895PINY6QVS3VIOE0J/headoutArtboard+1_2.png</image:loc>
      <image:title>Work - Headout.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1601499005006-R24LMD90IPKE7W55QEBW/headout+instagramArtboard+1_2.png</image:loc>
      <image:title>Work - Headout.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1600947961862-376EEUFFYKH8TWCWLI1Y/headoutArtboard+1_5.png</image:loc>
      <image:title>Work - Headout.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1601496826144-XG6EZW3X80TU69G4A991/headout+coasterArtboard+1_5.png</image:loc>
      <image:title>Work - Headout.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/D%26AD+Young+Blood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/TV</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/Chip+Shop+Awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/UI%2FUX+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/Digital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/Print</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/University+for+the+Creative+Arts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/D%26AD+New+Blood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/Experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/work/category/Merch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://jelmerh.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1620203721547-CTF8OWAMKE1HFRQO30I6/gif2.gif</image:loc>
      <image:title>Contact - Great, you made it this far!</image:title>
      <image:caption>Now go ahead and send me a message! jelmer.heijligers@gmail.com Instagram Download CV</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0437cb9f28ca7040aa2b14/1601462418654-4GRLGTDTCTLBMSFJMFX8/zeeland-2.jpg</image:loc>
      <image:title>About me - Some things about me</image:title>
      <image:caption>I grew up in the Netherlands, where I went to school, after which I started studying architecture, but that wasn’t creative enough for me. Instead, I moved to the UK where I graduated (first-class) in Advertising at the University for the Creative Arts. I worked as a freelance creative, most notibly at Unit9, before joining Squint/Opera and Journey as a creative in 2022. Download my CV</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jelmerh.com/under-construction</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-12-01</lastmod>
  </url>
</urlset>

